
Another catalog from them? But they just sent us one! Baby clothes? That won’t fit my teens! How did we get on that mailing list? What am I going to do with these paper coupons? The closest one of these stores is miles from here. What a waste!
If these or similar thoughts are a familiar part of getting your mail, know that you are not alone! Most of us get plenty of mailings, catalogs, and solicitations that head straight from the mailbox to the recycling bin. Recycling is good. But, when it comes to sustainability, it’s far better not to get things we don’t want or need in the first place. Sadly, a lot of the mail we receive is a case in point. The aggregate environmental cost of “junk mail” –the energy, materials, and other resources necessary to produce and distribute it – is not trivial.
Reducing junk mail, unwanted catalogs, and duplicative mailings is easier than you may think. Very simply, you can opt yourself off bulk mailing lists. Catalog Choice and Bay Area Recycling Outreach Coalition are two great resources to help you get started.
A few minutes can save a lot.
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